This brief covers the vision, goals (business/design/user), personas, company manifesto and initiatives. The goal for the brief was to define and codify the companies vision, goals, target personas, revenue model, metrics and key initiatives.
Tronic.fm is a SaaS platform for the music industry with a focus on connection, engagement and discovery for the
archetypes involved in the music industry (artists, promoters, agencies, venues, management, labels, fans).
Tronic.fm provides a rich event ecosystem with a guide and ticketing, booking and artist roster management,
comprehensive industry pages, integration with key social and media services and customizable hosted sites.