Tronic.fm Overview

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Product Strategy Brief

Key Concepts

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Description

This brief covers the vision, goals (business/design/user), personas, company manifesto and initiatives. The goal for the brief was to define and codify the companies vision, goals, target personas, revenue model, metrics and key initiatives.

The Product

Tronic.fm is a SaaS platform for the music industry with a focus on connection, engagement and discovery for the archetypes involved in the music industry (artists, promoters, agencies, venues, management, labels, fans). Tronic.fm provides a rich event ecosystem with a guide and ticketing, booking and artist roster management, comprehensive industry pages, integration with key social and media services and customizable hosted sites.

Links

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